About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Monday, December 7, 2009

young urban Indian- Sex survey

Here's the sex survey of young urban Indian published in OUTLOOK magazine December14 ' 09 issue. Interesting...though I don’t know why the hell they gave all these funny photos to prove that its a SEX survey! grrrrrrrr...we are not so blunt to understand what "sex survey" means...or, they wanted to make the “photo collectors” happy?

Anyway, the most important outcome of this survey was the answer of "do you agree that a woman's virginity has nothing to do with a sexual relationship and it is time we stop making a big deal out of it?" 39% strongly agreed and 31% so

mewhat agreed, 14% was mum...humm, that’s a change of perception in "sati savitri" (commited+virgin partner)actually.








(survey copyright to OUTLOOK http://www.outlookindia.com/)

On the other hand, another recent sex survey done by the magazine Cosmopolitan, India shows that Indian women are yet to break the barrier :




(source:http://specials.indiatoday.com/sexsurvey/first-time-facts.html)



Other sex survey reports can be read at :
http://indiatoday.intoday.in/special/sexsurvey2009/index.shtml
http://specials.digitaltoday.in/sexysecrets/index.shtml
http://indiatoday.intoday.in/site/Story/1668/COVER%20STORY/Living+happily+never+after.html
http://www.indiatoday.com/itoday/20061113/cover.html


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Mumbai, March 1: A recent study highlighted the grim scenario of sexual health education in rural and urban India as the rate of premarital sex amongst youth increased.

According to health experts, cases of premarital sex amongst rural youth have increased but awareness regarding sexual health remains, so far, a thoroughly neglected issue. They feel that educational health programme on the issue is desperately needed.
Mumbai’s International Institute for Population Sciences (IIPS), a public health institute conducted this survey to include 55,000 males and females from about1.7 lakh households in states of Bihar, Jharkhand, Maharashtra, Rajasthan, Tamil Nadu and Andhra Pradesh, their ages ranging from 15 to 29.
IIPS researchers found that found that a sizeable young population is completely unaware of dangers of unsafe sex including sexually transmitted infections (STIs) and the numbers are growing at an alarming rate.
According to the survey, rural youth are twice as likely to indulge in premarital sex compared to their urban counterparts, where sex education is rarely accessible. Statistical figures reveal that about 21 percent males and 4 percent females from rural areas admitted to have had pre-marital sex against an urban figure of 11 percent males and 2 percent females.
In the state of Maharashtra, 7,570 young men and women from 23,000 households were surveyed. Findings suggest that out of five only two were aware that pregnancy can happen in the first sexual encounter. One–fourth of the females admitted that their pregnancies were either unwanted or untimely.
Sex education received from health programme or schools were found to be in just about 13 percent males and 26 percent females. Shockingly, only one amongst seven had heard of the term STI.
Senior associate at the Population Council Shireen Jejeebhoy said: "We are very concerned that while rural and urban youth are having unsafe sex, our programmes are still discussing whether or not we should include sex education in the curriculum."
She stressed that health authorities must make sex education available to all rural and urban youth as premarital sexual encounters have seen a rise and the unaware youth tend to indulge in unsafe sex more often.
Survey team was shocked to find that basic facts were also poorly understood or known amongst the youth, which calls for an immediate action. According to Ms. Jejeebhoy, premarital sex was always considered a western phenomenon but the findings prove this wrong.
As many as 90 percent youth were desirous to know more about the subject but did not know who to approach. Teachers were found to be the most encouraging way to receive sex education rather than doctors or parents for the youth.
Usha Ram from the IIPS quoted that the government's proposal to render sex education did not get a good response. The National Rural Health Mission recognized the necessity to set up district-level adolescent-friendly health clinics in year 2005 for the first time.
Single men and women asking for condoms is still very unacceptable. As sex education remains a cultural taboo in the country, particularly in the rural areas, there is a need to sensitize parents and teachers regarding ills of unprotected sex, think IIPS researchers.


Source:http: //www.themedguru.com/articles/pre_marital_sex_rate_amongst_indian_youth_on_rise-86120853.html

Kaustav SenGupta
INgene

1 comment:

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