About INgene blog : First ever Indian Youth trend Insights blog

About INgene : First ever Indian Youth trend Insights blog:
This blog explores the detailed characteristics of Young-India and explains the finer & crucial differences they have with their global peers. The blog also establishes the theory of “adopted differentiation” (Copyright Kaustav SG,2007) and how the Indian & Inglodian youth are using this as a tool to differentiate themselves from the “aam aadmi” (mass population of India) to establish their new found identity.

The term youth refers to persons who are no longer children and not yet adults. Used colloquially, however the term generally refers to a broader, more ambiguous field of reference- from the physically adolescent to those in their late twenties.
Though superficially the youth all over the world exhibits similar [degree of] attitude, [traits of] interests & [deliverance of] opinion but a detailed observation reveals the finer differential characteristics which are crucial and often ignored while targeting this group as a valued consumer base. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for the retail investment in the A. T. Kearney’s Global Retail Opportunity Report, 2007. With the first ever non-socialistic generation’s thriving aspiration & new found money power combined with steadily growing GDP, bubbling IT industry and increasing list of confident young entrepreneurs, the scenario appears very lucrative for the global and local retailers to target the “Youngisthan” (young-India). But, the secret remains in the understanding of the finer AIOs of this generation. The Indian youth segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians & the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population lives in the rural (R1, R2 to R4 SEC) areas with least influence of globalization, high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% (A, B,C, D & E SEC) and have moderate global influence. They are well aware of the global trends but rooted to the Indian family values, customs and ethos. The Inglodians are basically the creamy layers (A1,A SEC) and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy & luxury items. They are internet savvy & the believers of global-village (a place where there is no difference between east & west, developing & developed countries etc.), highly influenced by the western music, food, fashion & culture yet Indian at heart.








Wednesday, May 27, 2009

Academics and career are the most important focus among the youth in India

Among Indian youth (majority of the Bharatiyas and Indians) academics and careers are considered as the major focus area and hence the hard work, stiff competitions and determinacy works as stimulation for further success in life... --------------------------------------------------------------------------------------


Source: The Hindu

Source: The Hindu

Sons of a betel shop owner clear IIT entrance

Twitter Delicious Myspace Digg Stumble Upon Facebook Tue, May 26 08:20 PM
Ranchi, May 26 (ANI): Two sons of a small betel shop owner have cracked the entrance exam for admission to prestigious Indian Institute of Technology (IIT).

Vikki and Vivek Kumar Sharma have scored national ranks of 6,649 and 5,160 respectively in the highly competitive test, results of which were declared on Monday.

"This is a big victory for me and my parents. My family members were anxiously waiting for the result for past one year. They were hoping that I will clear IIT entrance," said Vivek Kumar Sharma.

Both the brothers were extremely thrilled about the opportunity that they will get and were looking forward to join the esteemed institution.

Besides clearing the entrance test, Vivek has also managed to score 91 percent marks in his Class XIIth board exam. (ANI)

ANI
Source: http://in.news.yahoo.com/139/20090526/808/tnl-sons-of-a-betel-shop-owner-clear-iit.html
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And off-home the Non Residential Indians are in the same spirit as their counterparts in India...

13-year-old Kansas girl wins National Spelling Bee


WASHINGTON – Cool and collected, Kavya Shivashankar wrote out every word on her palm and always ended with a smile. The 13-year-old Kansas girl saved the biggest smile for last, when she rattled off the letters to "Laodicean" to become the nation's spelling champion.

The budding neurosurgeon from Olathe, Kan., outlasted 11 finalists Thursday night to win the Scripps National Spelling Bee, taking home more than $40,000 in cash and prizes and, of course, the huge champion's trophy.



After spelling the winning word, which means lukewarm or indifferent in religion or politics, Kavya got huge hugs from her father, mother and little sister.

Kavya was making her fourth appearance at the bee, having finishing 10th, eighth and fourth over the last three years. She enjoys playing the violin, bicycling, swimming and learning Indian classical dance, and her role model is Nupur Lala, the 1999 champion featured in the documentary "Spellbound."


Second place went to 12-year-old Tim Ruiter of Centreville, Va., the only non-teenager in the finals. He misspelled "maecenas," which means a cultural benefactor.

Aishwarya Pastapur, 13, from Springfield, Ill., who loved to pump her arm and exclaim "Yes!" after getting a word correct, finished third after flubbing "menhir", a type of monolith.

The 82nd annual bee attracted a record 293 participants, with the champion determined on network television in prime time for the fourth consecutive year. There was even a new humorous twist: Organizers turned the sentences read by pronouncer Jacques Bailly into jokes.

"While Lena's geusioleptic cooking wowed her boyfriend, what really melted his heart was that she won the National Spelling Bee," Bailly said while helping explain a word that describes flavorful food.

Then there was this gem, explaining a room in an ancient Greek bath: "It was always a challenge to tell whose toga was whose in the apodyterium."

But the laughter turned to shock when the speller, Sidharth Chand of Bloomfield Hills, Mich., flubbed the word, spelling it "apodeiterium." Sidharth was last year's runner-up and a favorite to take the title this year. He buried his head in his hands for about a minute after he took his seat next to his parents, while the audience and other spellers gave him a rare mid-round standing ovation.

This year's finalists were all 13 years old, except for 12-year-old Tim. Otherwise, they were a diverse group, with hometowns from New York to California. One was born in Malaysia. Another can speak Hindi and wore five good-luck charms. Tim is a science fiction buff who apparently does a great impersonation of Gollum from "Lord of the Rings."

Jill Biden, wife of Vice President Joe Biden, kicked off the championship rounds by telling of a bout with nerves that caused her to drop out of a sixth-grade spelling contest.

"I know that confidence is the most important thing you can give a child," she told the audience.

The only speller to hear the telltale bell in the first championship round was Tussah Heera of Las Vegas, who left out an "r" in the surgical term "herniorrhaphy." She took a seat in her mother's lap and wiped a tear or two as the competition continued.

Neetu Chandak of Seneca Falls, N.Y., spelled the economic term "ophelimity" as if she were asking a question, then exclaimed "Yes!" and raised her arms when told she had spelled the word correctly.

Then the words started getting harder. The next round claimed three spellers, including Neetu, who finished her attempt at "derriengue" by smiling and saying "ding" because she knew she was going to hear the bell.

Kennyi Aouad of Terre Haute, Ind., added a novel flair to the bee, demonstrating the kind of confident showmanship one would expect from a professional athlete. The nearsighted boy would think aloud, scratch his chin and sometimes put on glasses so he could see the pronouncer's lips. After spelling a word correctly, he would strut to his seat, point to supporters and mug for the camera.

Kennyi was finally eliminated on the "palatschinken," an unusual type of pancake. He shrugged and said "tried my best" after he heard the bell, then shook his head bemusedly when told the correct spelling.




On the Net:

Scripps National Spelling Bee: http://spellingbee.com/
Source: http://news.yahoo.com/s/ap/us_spelling_bee

Friday, May 22, 2009

AIDS awareness and Indian youth


In India the awarness hsnt yet reached in all level among youth...

Source: The Hindu

trend in summer 09

The simple tee and kurti(ethnic top) remains populer among indian youth...and denim being the "Indiversal" bottomwear...







(copyright Aarti- NIFT RB)



(Copyright Nandhu-NIFT FMS)








Photo source: The Hindu

slumdog nautanki (drama) ends...

"pretty young thing?"




As earlier stated in this blog, Rahul is becoming popular figure among young adults in India…he is publicized (a propaganda) as the “future prime minister”! and the “charismatic young blood” in Indian politics…a field dominated by the wrinkled skin, silver hair oldies who’s being considered as the money minting demons by the young Indians… "Khadi aur Khaki loot liya desh ko..." (Khadi/ politicians and Khaki/ cops has destroyed the country) comments one youth. (INgene)
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Always popular among girls, Rahul Gandhi is, at the moment, the hottest property for Delhi's pretty young things. And the guys are taking notice of the fact. For youngsters of both sexes, Rahul defines the ideal male. What makes the quiet Gandhi so hot? For Swasti Pachauri, a 25-year-old HR consultant, it's a combination of many things: "He is charismatic, dynamic and he wants to reform India. Who wouldn't want to be with someone like him?".The third phase of the five-phased Indian general elections is being held Thursday. For 22-year-old content writer Priya Sharma, Rahul exemplifies the boy next door despite his famous name. 'From his body language to the way he addresses people. Every guy should pick up a thing or two from him. And, of course, he's amazingly cute!' Priya says with a giggle. In photo: India's ruling Congress party leader Rahul Gandhi, greets the crowd during an election rally at Anantnag, some 50 kilometers (31 miles) south of Srinagar, India, Monday, April 27, 2009. Deepika Nagpal, a young journalist, finds Rahul's sincerity most attractive. 'Whatever he says, he says from the heart. He is not like anybody else in politics. See how he had the courage to praise his opponents during the campaign. Such characteristics in a man would certainly appeal to me,' says Deepika, who has been in love with Rahul since she was eight years old! 'I also like the fact that he is not over-groomed - his kurta is crushed, his collar sometimes looks limp, but he carries it all so well. And yes, his dimples are terribly sexy.'

In photo:Congress party General Secretary Rahul Gandhi waves to the crowd at an election campaign rally in Buxar, about 180 kilometers (112 miles) from Patna, India, Wednesday, April 1, 2009.
(AP Photo/Mustafa Quraishi)

Source: http://in.news.yahoo.com/photos/slideshow/rahul-gandhi-is-hot.html

for further reference:



This blog dsnt support any political party or ideology.

Wednesday, May 6, 2009

Moral policing

As discussed earlier, in India the moral policing is becoming a class differentiation between Bharatiyas and Inglodians.
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Source: www.ritzchennai.com / Ritz magazine March 2009 issue
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Youth erupt in anxiety & rage at moral policing

29 Apr 2009, 0456 hrs IST, Ankur Batra, TNN


CHANDIGARH: Mangalore and Chandigarh may be hundreds of miles away, but when moral police unleash their terror, the self-proclaimed saviours of culture are frowned upon with similar disdain. Just like Karnataka’s port city saw widespread public outrage after women were assaulted in a pub, Chandigarh has risen against Saturday’s incident, where an Army colonel’s son and his female friend were harassed by men in khaki who threatened to book them for merely sitting together behind a bolted door.

TOI had reported the alleged high-handedness of police officers, led by sub-inspector Ramesh Kumar and head constable Amarjit Singh, who had apparently humiliated the two at the boy’s Sector-15 accommodation.

Terming the incident an example of Talibanization in our own backyard, Panjab University student Mannat Arora fumed, It seems cops have to be told about their limits. How can they enter somebody’s house without permission. They should have been charged with trespassing.

Law student Deepak Hooda is surprised that policemen could act like this. At a time when Supreme Court has recognized live-in relationships, UT cops are stuck in the Dark Ages, he remarked.

Revealing that youngsters were planning to meet the IG, home secretary and governor in this regard, Harjinder Singh Dhillon from PU said, It’s our personal lives. First they said, don’t be together in public places... then came the ban on roaming in cars. And now, even our houses are not safe!

For Sukhmani Malik, a singer, it’s the narrow-minded attitude that has her peeved. We are no kids and don’t want cops to preach us. Cops should be trained on which areas of public life they can interfere in and which they should stay away from. This incident just showed how ridiculous things can get when cops think they can infringe upon all spheres of our private lives, she stressed.

Being a disc jockey, Bally Singh has often seen cops overstep their limits. But this is a first even for him. Tomorrow they’ll enter pubs and clubs and say this is wrong. I have faced this situation even while sitting with my wife. They probed us like we were criminals, he said.

The duo who faced undue harassment on Saturday now plan to approach the state human rights commission. Only we know how agonizing the experience has been. The cops must be punished for what they have made us go through, the boy said.

Source: http://timesofindia.indiatimes.com/Cities/Youth-erupt-in-anxiety--rage-at-moral-policing/articleshow/4461294.cms